For an effective ad you need great ad content which includes copy, an image, and the landing page. Each of these needs to be carefully and strategically positioned in order to see optimum results for yourself.
Yes, you can create your own landing pages, websites, and capture forms… but let’s keep things simple and at a low cost. Use a platform that puts everything you need into one single hub. You’ve got a few choices; RealBird, Listing2Leads and Post-A-Prop. Let’s look at RealBird
You can sign up for about $40 a month or $400/year. Yes, it’s super inexpensive and the tools they have are worth GOLD.
They provide you with training material, constantly updated new methods for marketing, and much more. Take a look:
Let’s take a quick look at why their landing pages convert so well.
Here’s an example of their “coming soon” landing page.
Here’s why these pages are so effective.
These aspects of the landing page help increase conversions compared to the landing pages offered by many real estate franchises.
Once you have the landing page, the rest is pretty easy.
11. In the “Create Ad” section, under “Format” choose “Carousel”. This will let you upload several photos of the listing you want to advertise.
12. The next section is very important. You must have a compelling offer here. This will also help conversions. Here’s a few examples.
Notice this ad uses the “take away” method because it’s NOT LISTED yet. Also it teases the view by dangling the “secret feature” while compelling the home buyer to click for the details!
It’s very important to NOT give it all away like others are doing. SO if the buyer wants to get more info, they will need to click and fill out a form. You are not running a charity here Go ahead and type in the ad content, then upload the best photos for that property. Select “Slideshow” to create an image carousel.
13. Once you’ve uploaded the photos to your carousel, fill in the headline, description, and URL. Note that less is more in this case too. The “See More” URL can be the same URL as the destination landing page. Then just click “Confirm” on the bottom right and you’re done!