Do’s and Don’ts
- Post Response Videos
You can post response videos to popular topics of discussion in your niche, and even in response to specific videos posted by bigger YouTube channels, to leverage the search volume generated by those topics.
- Use Testimonials
We recommend you to contact repeat customers to offer them the opportunity to appear on your videos as testimonials of your products or services. Using testimonials will help you to increase sales and leads.
- Use Calls To Action
Make sure to always give directions to your viewers by telling them to follow your links, to check your promotions, to watch related videos on your channel, to like your videos, and to subscribe if they haven’t already.
- Hold Niche-Related Interviews
Interviews are a great way to attract traffic to your channel because they allow you to target a combination of keywords that will help your videos to rank on the first pages of results, namely: your niche keyword, the name of the interviewee, and the word “interview”.
- Organize Everything Into Playlists
The number of videos in your channels will grow fast, so we recommend you to separate each category of videos into playlists to keep everything organized, which will help you provide a neat user experience to your channel visitors.
- Add A Watermark To Your Videos
Adding a watermark with your logo to your videos will not only make them look more professional, it will also help you to expand awareness about your brand or business. You can easily add a watermark by going to your “creator studio” and then selecting the “branding” option under the “channel” menu tab.
- Use Storytelling Techniques
You can use storytelling techniques to script your marketing videos. This will help your audience to relate to your brand on an emotional level, which will build customer trust.
- Monitor Analytics
Use the “analytics” section of your channels to monitor your video marketing performance. Pay special attention to metrics such as watch times, traffic sources, playback locations, demographics, Social shares, comments, likes, and dislikes.
- Split Test And Optimize Your Videos
Test two or more video variations of the same topic, then check your analytics to see which one performed best, then optimize your videos by using the elements that people liked the most from the best performing videos.
- Be Entertaining
Even if your audience is looking for serious information about a product or service, being entertaining will help you to keep your viewers engaged for a longer time, as well as to keep your brand or business top-of-mind.
- Don’t Spam The Comments Section
Don’t ever try to share your affiliate links or online store links in the comments section, especially on other people’s videos. YouTube will simply filter the links and you’ll look like a bot!
- Don’t Post Corporate-Centric Videos
YouTube is first and foremost a user-centric platform, so unless your business profits from business-to-business clients, avoid posting corporate stuff that won’t be relevant to most viewers and consumers.
- Don’t Try To Make Everything Go Viral
Going viral is a strategy that works great for new product launches and promotions, but not for everything else. Just focus on creating relevant, helpful marketing videos, and let your audience promote them for you.
- Don’t Argue With Your Audience
Don’t use the comments section to lash out at bad criticism or mean comments. Instead, try to keep the conversation civil by addressing criticism and “trolling” in the most professional way possible.
- Don’t Expect Immediate Growth
Don’t expect a sudden increase in traffic to your website or in sales, or you’ll be tempted to quit YouTube altogether. Just focus on building customer trust to get more business later.
- Don’t Rush Your Videos
Rushing your videos will mostly result in low quality, and that will reflect poorly on your brand. So take the time produce a quality script, to practice it, to edit it well, and to post it on schedule.
- Don’t Overuse Humor
While it is Ok to use a little humor to make your brand more appealing even to people outside of your target audience, don’t make your marketing videos into comedy routines, because that could impact your brand negatively.
- Don’t Rely On Number Of Views To Measure Performance
There are metrics that are way more important than the number of views on your videos, such as user engagement and average watch times.
- Don’t Put Your Most Popular Content On Top
On a similar note, your most popular videos are not necessarily the ones that will help newer leads to make a purchasing decision, so take the videos that you think your potential audience wants to see and put those on top!
- Don’t Tell, Show
Do not waste your videos talking points without demonstrations. If you’re promoting a product, use it. If you’re promoting a service, show it off. If you’re promoting software, use it on camera. Otherwise, you will lose viewers to competitors actually showing what they have to offer.