Tip #1: Provide an online free service: Providing a free service on the web is a great way to create brand awareness in your local community. Every time they see your brand somewhere on the street they will remember you and might stop by your business place.
They will even be more aware of your offers and special occasions just to check out what hot promotion you are having at the moment. Besides grabbing their attention, they will constantly be remembering you every time they use that product or service you gave them for free.
Tip #2: Show your local personality over the web: It is very important to show your unique personality to your local audiences on the web. That will make them exited once they know you in person, it will give them trust.
You can use places like your local business website, your local business social media accounts. You can even create Videos about your company, showing your local business place as well as your employees.
Tip #3: Stay on brand: avoid promoting other brands. If you need to show other brands make sure it’s only for the purpose of letting them know what services or products you actually sell in your local store.
If your services are unique or made by yourself, there is no point in promoting what tools, services or training material you use in creating your products or services. Promote only your brand everywhere.
Tip #4: Capture leads: as you may know by now, there are so many ways to capture leads for your local business. Capture as many leads as possible by using as many lead generation techniques as possible.
But remember to focus on the techniques that allow you to get high quality leads. Don’t be deceived by those crazy online services offering you thousands and millions of leads for $20 or $40 bucks. Those are not Quality Leads at all.
Tip #5: Digital Banner Ads Work Locally: The Google+ display network allows local businesses to create banner ads and display them in community websites. These ads will not be displayed outside of a specific area.
With Google AdWords PPC ads and Facebook ads you can target your local audience as well. It is less cost efficient but it can send great message to your audience.
Tip #6: Think like the customers: Walking a little in your customer’s shoes will be one of the greatest things you will ever do for the success of your business. You must be a customer in order to really understand your business.
Think what online tools you can create that may help your customers enjoy a lot more of your products and services: training, a complete updated blog, online support, even online purchases, which will be just amazing for them too.
Tip #7: Be different and creative: people like new stuff, it’s true that a set pattern that has been proven to work will keep working, and that’s a really strong fact online too, but being unique will also bring its own great benefits.
Of course don’t leave that proven pattern, but just try to add your personal touch to it, and also adapt it to your local customers. A promotion in California may not work as well in Virginia, so be aware of that too.
Tip #8: Build Links and Social Signals: When you build links to your website, remember natural links are the best kind of link. You can create a blog on your website and update it constantly.
You can provide useful information to your audience and they will spread it for you. When your audiences share your information on Facebook and other social media, your information creates strong social signals and search engine love.
Tip #9: Get personal: You can send personalized emails and messages to your potential and valued customers. You can post fun questions in the social networks which will make your followers talk about it – people love to respond.
The Majority of customers respond to personalized content rather than non-personalized content. You should create relevant content that your audience is looking for and give them more of what they care about and less of what they don’t care about.
Tip #10: Create a Mobile App: I can tell you this: every important business has created a mobile app that does something very useful for their potential clients and customers.
A car dealer that offers car repair could create a mobile app that shows the customer a step by step view of the repair process of their car, so they can know when their car will be ready to pick up.
A Cake Decorating Shop could create an app so users can see several cake models – so they can then pick a sample cake and send that information to the Cake Decorating Shop.
The possibilities of a Mobile App are endless.