There are two client profiles. First, some are prospects who have not purchased or sold a home yet, but they’ve shown interest.
Next are your past buyer and seller clients. These are clients have either bought or sold a home from you in the past.
The first segment of new clients is who most agents spend ALL their time on. If you dissected a balanced agent’s daily business activities, you’d find a large portion of their time is spent on new client activities and a smaller portion is spent on past client follow-up activities.
Your past clients are sacred to you if you want to ensure a referral based sale-producing business in the long run. After all, who wants to continue chasing clients to stay in business year after year?
And in most markets home buyers eventually turn into home sellers. And those same buyers and sellers know families who want to buy and sell. So, again, how do you follow up with your past clients, while creating new business, all while handling the daily administrative tasks of your business?
What if you could not only rely on just calling past clients, sending postcards, and vomiting drip emails on them weekly and monthly to stay top-of-mind? What if you could be the savvy agent who avoids being that nagging agent that calls every month? And you can do this in a much more effective manner… for less cost… without a billboard, without radio ads, and without TV ads.