Being successful on YouTube is a matter of picking a profitable niche that you’ll be able to promote well. There are niches that are harder to promote than others because they’re too specific, or because they’re not too popular.
There are two easy methods to research niches that you can pick to promote on your channel. The first method is by using YouTube, and the second method is by using affiliate marketplaces.
There are two ways to use YouTube to find profitable niches and topics to promote. The first one is by using the “Trending” feed. You can access the “trending” feed from YouTube’s homepage by moving to the left-hand menu and clicking on the “trending” tab.
The “trending” page will show you a list of hot-topic videos that are trending on YouTube at the moment.
The other way to find profitable niches to promote on YouTube is by checking the “Popular On YouTube” page, which you can access by clicking on the “Popular on YouTube” tab on the left-hand menu.
You will find that at any given moment the most popular niches include travel, health care, technology, gaming, make up routines, fashion, sports, app reviews, and cooking.
Using YouTube to find profitable niches will be better for you if your goal is to monetize your content through ad revenue or direct sponsorships, because you will be able to see how trending videos are optimized to get lots of engagement.
If on the other hand your goal is to monetize your content through affiliate links or your own online store then you should look for profitable niches on large stores such as Amazon.com or affiliate marketplaces such as clickbank.com, which we are going to use as examples.
To find profitable niches or products and services to promote on amazon.com you will simply have to go to Amazon’s best seller’s URL (https://www.amazon.com/Best-Sellers/zgbs). Once there you will simply have to look at the featured listings.
From top to bottom you will find the most popular products, the ones that are selling like hotcakes. You can also click on the “new releases” tab to check out the newest items from the bestselling niches.
Let’s now move over to clickbank.com. This site offers you a much more straightforward way of finding profitable niches and popular products to promote because it allows you to check the most popular products right on the homepage.
For example, it is evident that the health care and fitness niches are popular and profitable based on the number of products from those categories that are featured on the homepage, so let’s click on the “health and fitness” category tab on the left-hand menu to check this niche further.
In this example you can see how we just found a niche that is profitable because it offers a lot of products targeted at people looking for solutions to eat healthier and look healthier.
Once you find a profitable niche to promote you have to research the keywords and terms most commonly used by people searching for information and products related to that niche.
There are two places to research keyword profitability and reach: on YouTube and on Google, the world’s larger search engines. Let’s start on Google, and let’s use the niche that we picked as our target keyword.
So we type the name of our niche in the Google search bar. Once you type the name of your niche in the search bar, you will get a list of suggested search terms. Those are your long-tail keywords, or in other words, the search terms triggered by your target keyword.
What you have to do with these long-tail keywords is to type them down on a notepad file, because you will have to use them as tags on your videos. We recommend you to click on each suggestion to check the top results on the first page.
Let’s now go to YouTube. There you’ll have to apply the same steps. Type the name of your niche in the search bar and type down the suggestions. Now click on each search term suggestion to check the results.
Now, on the first page of results, take notes about the most popular videos. You’ll be able to identify them by the number of views, which should be in the thousands or millions of views.
If any of the top videos exceeds 2 million views, then you’ll know that you will have to use the search terms used in the top videos’ titles in your own video titles, because it means that those search terms attract very large search volumes on YouTube.
Now go back to Google and type one of the popular search terms on the search bar and click on it to check the results. If any of the top YouTube videos appears on the first page of results, then it means that using that search term in your own video titles will help your videos to appear on the first page of Google results too!