Now you’re ready go with setting up your first retargeting campaign using the Auto-Pilot method by marketing an online billboard to your past clients or your current website traffic.
First, we’ll discuss posting ads that are non-salesy to just stay in front of your list. And to do this, you’ll advertise a regular blog post. Instead of boosting the post, you will use the Ads Manager, which will enable you to control how many times the list will see posts.
Because you do not want to bombard them with the same post views repeatedly.
Remember, you are not selling. You are creating a top-of-mind market share with your list of past clients and your new prospects.