So Why is No One Using This?

Because advertisers must still request the Discovery-ad feature. What does this mean to you?
It means your local real estate competition is not using this feature. After all, they can’t even see it in their dashboard!

Now, with your insider-knowledge, you can fly under the radar and offer something no-one else in your local market has in their real estate advertising.

And this is how you do it in two easy steps.

  1. Sign up for a Google Ads account here https://ads.google.com/ or sign into your Google Ads account.
  2. Call your Google Ads representative and request the Discovery Ad

campaign feature to be added to your dashboard.

Note: When you call your ads rep, some may not know what you are talking about. Make sure you say “Discovery Campaigns” and not just “Discovery ads”. Some reps will mistake what you want for “Discovery videos” inside of YouTube campaigns – this is not what you want. If needed, have them put you on hold while they ask a more seasoned representative for help.

Once they log your request, it should only take 2-3 days to show up in the dashboard. Once you have Discovery Campaigns accessible, it will look like this.

It’s an easy process, but more importantly, by now, you should realize the EDGE you will have by being the only Realtor locally to have access to this feature. Now let’s get started on the ad itself!