While generating new leads is critical, follow-up is still needed to convert those visitors into clients. Statistics show home buyers and home sellers need to be reminded 7-8 times before they make a decision. With conversions in mind, you’re better off marketing to someone who has demonstrated interest in your ad in the past than marketing to someone who has never shown an interest.
And Facebook has the perfect to accomplish this. It’s called a pixel.
If you’ve ever looked at something online only to have it seem to follow you everywhere, you’ve experienced the pixel at work.
Since home buyers and home sellers tend to search for properties online, it only makes sense to remind your buyers they saw the property earlier. In essence, you can “remarket” to these home searchers over and over again making your conversions climb and your overall lead cost drop!