Why Pinterest?

Pinterest simply is a brand-new super-social bookmarking site where people may collect and share photos of their favorite interests, hobbies they like and organize them by board. There is a huge power with the word “Like” in the marketing world.

Pinterest has shown an impressive growth since its beginning. In January 2012, the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.

One of the greatest things about Pinterest is that they share the great boom that businesses have generated in the online world. Pinterest allows users to create pages aimed at promoting their businesses online. Such pages can serve as a “virtual storefront”. Users spend less time on the company’s website, choosing instead to browse from the company’s pin board.

Pinterest introduced a new tool called ‘Rich Pins’, to enhance the customer experience when browsing through pins made by companies. Business pages can include product prices, movie ratings or ingredients for recipes.

Percentage of Visits that come from a search engine

Search engine traffic is extremely powerful. People find exactly what they need on the search engines. Pinterest has built so much ranking power that new pages created there start ranking quickly in the top of the search engines.

Powerful money-making sites linking to Pinterest means a lot of Commercial Intention for marketing purposes.

Here you see the estimated daily time (in minutes and seconds) that people spend on Pinterest. This is extremely important for more exposure and better conversion.

Pinterest has sent more referral traffic than Google+, LinkedIn, YouTube, Twitter, StumbleUpon, Bing, and Google referral traffic.

Eye Opening Pinterest facts:
  • Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media
  • In one case study of a fashion website, users visiting from Pinterest spent $180.
  • Pinterest is one of the fastest growing social networks online. It is the third-largest social network behind only Facebook and Twitter.
  • The startup closed a $120 million round of funding and is looking to expand into France, Germany and Japan.
  • On January 2012, Pinterest drove more referral traffic to retailers than LinkedIn, YouTube, and Google+.
  • The Company was named the best new startup of 2011 by TechCrunch.
  • Pinterest is the fastest site in history to break through the 10 million unique visitor mark.
  • Pinterest is the third-ranked site in the world for referral traffic delivery after Google organic traffic and Facebook referral traffic.
  • Pinterest is worth $2 Billion because its 70 million users are rich, female, and like to spend.
  • Sephora’s Pinterest followers spend 15 times more than its Facebook fans.
  • 70 percent of brand engagement on Pinterest is generated by users, not brands.
  • Pinterest pins that include prices receive 36 percent more likes than those that do not.
  • Moms are 61 percent more likely to visit Pinterest than the average American.
  • 81 percent of U.S. online consumers trust information and advice from Pinterest.
  • Average activity of popular pinners is 2,757 pins; 35 boards; following 355.

When you see data like this on a new website, you really have to believe that there is a lot of money to be made in here. Many people might be talking about it but very few can really teach how to productively position your business there and make money with it at the same time.

By the end of the 6 steps outlined in our training guide, you will know everything you need to know to scale your business online a lot more with Pinterest.