Why Video Marketing?

Amazing Benefits for Offline and Online Businesses:

Easy to Access: People are now able to access videos with their mobiles and smartphones. The audience from your niche market can see your videos from all around the world. Because of this level of availability, you are able to reach your potential buyers with your products and services.

Informative: Most of the people take interest in video to receive information quickly. If you create an informative video, it will give you more targeted results. If you present your product and services on video in an effective way, people will want more from you.

Multifaceted: You can use videos to provide your brand information, product promotion, educating or training your clients and much more. You can use your video on social sites like Facebook and Twitter but you have to be sure that your website is connected with your social networking sites.

Brand Reputation: People prefer to do business with those they trust. Video helps prospects get to know you much more easily than ordinary words can, and once they get to know you, they’ll hopefully learn to like and trust you, as well.

Low cost: Video marketing is cheaper than other methods of advertising. When you compare the cost of video with the value, you will find the expense is minimum and the results are better. You have to create it once then it can be viewed anytime and as many times as your audience may want.

Apart from the crowd: Video marketing is easier and more affordable than ever before, so including an engaging video on your website increases audience awareness about your brand to set your company and the product apart from the crowd. A video enables you to gain an extra edge over other marketers.

Demonstrations: Product Demonstration with video is also the best way to introduce your product to your audiences. Reviews, case studies, product promotion videos and examples should be included in video to increase sales.

Emotional Influence: The classic horror movie is a great example of how the audio has an emotional effect on us. The creepy music comes in, immediately cluing you in that something bad is about to happen. Now, imagine combining that audio with powerful video cues to influence the emotions of the listener and create a much more compelling message than with just text alone.

Go viral: Today everyone wants to go viral. Audiences are always looking for viral sensation. For your marketing you can create an awesome and buzzing video explaining to them the uniqueness, benefits, and core values about your product and services.

Relationships: With all internet based businesses, personal connection with your clients is the biggest selling factor in your niche market. When you are creating a video for your potential buyers, you have to remind them that you care for them. Nurturing your client with building and maintaining relationships takes time but a video can do more in less time.

A wow factor with buzz: Video adds a punch to your marketing that text marketing can’t. If videos are impressive and effective, they provoke viewers in such way not possible with text. When viewers find your video interesting or useful, they show your video to others. This shows their interest in your product and services.

Traffic: People are watching 2 billion videos on YouTube alone. If you do not market your business you will miss those 2 billion visitors. Google gives high priority to rank YouTube videos in their search results. Video marketing provides the best opportunity to reach millions of potential customers.

Real-time feedback and interaction: People love to comment on videos, you can learn about your customers that way. So you can decide for your next video from the comments and response of the audience according to their need.

Soft selling: you can create an informative video of your product and services and include your message in video. When you upload a video online, it decreases your efforts and increases your success rate. While viewers play your video it will reveal the information and links with the message.

Eye Opening Facts:

Here are some amazing eye opening facts that will show why you have to Video for your advertising efforts.

  • Every Day 100 Million Internet Users Watch An Online Video. source
  • 75% Of Users Visit the Marketer’s Website after Viewing a Video. source
  • 96% of consumers find videos helpful for making online purchase decisions. source
  • 93% of marketers are using video in their campaigns. source
  • Videos are shared 1,200% more than links and text posts combined. source
  • Video with e-mail marketing can increase click through rates by more than 90%. source
  • Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. source
  • 73% say they are more likely to purchase after watching a video that explains the products. source
  • An average user spends 16 minutes and 49 seconds watching online video ads every month. source
  • The enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. source
  • More than 1 billion unique users visit YouTube each month. source
  • 75% of executives watch work related videos on business websites at least once in a week. source
  • 80% of your online visitors watch a video while only 20% actually read content. source
  • 72 Hours Of Video Are Uploaded To YouTube Every Minute. source
  • Visitors stayed 78% longer on websites that used video than the websites that did not used video. source

Data like this makes it clear there is a lot of money to be made with Video Marketing. And while lots of people might be talking about it, very few can really teach you how to productively use Video on behalf of your business.