4: Local Marketing On Mobiles

Strategy #4: Local Marketing On Mobiles

The whole world is on mobile. Even you are on mobile, your offline customers are on mobile, don’t your think your business deserves to be on mobile too?

According to experts on the subject, it has been discovered that if you don’t have a Mobile Strategy you can’t connect with well over half of your audience! People check their mobile devices dozens of times a day, so it just makes good sense to get your business in on the non-stop action by going mobile

Do you realize how volcanically hot Mobile Marketing is getting at this exact moment?

  • The number of mobile devices almost exceeds the number of people on earth.
  • One in four online searches is done on a mobile device
  • The average American spends 2 hours a day on his mobile device
  • 40% of users who scan a QR code will buy the product
  • 68% of people use a mobile device to look up a store address
  • 52% of mobile users check the prices of an item online they wish to buy
  • 91% of Smart phone users keep their phone within arm’s length
  • 70% of all mobile searches result in an action within an hour
  • 52% of mobile searchers call the Company they are researching
  • 47% of mobile users are more likely to read reviews online for the product.

And there are so many ways to get on mobile nowadays, and all of them are automatic and convenient. You have already applied many of those ways already by applying the first 3 local marketing strategies we have been learning about.

Mobile Website:

If you correctly applied Strategy #1, you have already achieved this extremely important step. A Responsive WordPress Website is the best solution for this.

Having a Responsive WordPress Website will give people the ability to see your local business website from absolutely any device. They can visit your website from their desktop or laptop computer, they can check it out on their table or mobile computer, and they can even check it out on from their mobile phones.

If you have already invested a lot of money on your existing website, there is a way to create a mobile version of it, so mobile users can visit that version instead of the non-mobile version. There are two ways to do this, you could create a mobile website from scratch. Or you can convert your existing website into a mobile website.

JQMBuilder.com offers an absolutely simple and awesome platform to create your Mobile Website in a matter of minutes.

“JQMBuilder is a powerful online tool that can produce basic professional looking jQuery Mobile Websites in minutes. Its purpose is to provide designers and developers with a tool that can save lots of time when producing jQuery Mobile prototypes.” Source

They will train you step by step how to do it by yourself.

If your intention is to create a mobile website by using your existing non-mobile website, there are 2 ways to do it: one works for WordPress websites and one works for Non-WordPress websites.

If you already have a WordPress website installed but it’s not responsive, this will be the easiest and fastest way to create a Mobile Website.

The first thing you have to do is to check your site and determine whether or not it is responsive, and to do that you can simply visit your site using the Opera Mobile Emulator

As you can see, this site is not responsive because it is displayed as if you were on a desktop computer. As is, the text is absolutely impossible to read.

People need to be able to see your website from their mobile devices without having to magnify the interface so they can read your content.

You can convert that non-mobile WordPress website to mobile by installing a plugin called WP Mobile Detector Mobile Plugin.

Make sure to follow every step of the process in order to activate that plugin. After you are done installing and activating the plugin your brand new mobile website will look like this:

Extremely easy don’t you think?

You don’t have to do anything, what you just did was convert your website into a Responsive website, ready to be accessed with absolutely any mobile device and desktop computer.

Now let me show you how to do the same thing to a non-WordPress website.

For a non-WordPress website, the service we will use is called dudamobile.com. What you will be creating here is a complete Mobile Website but using your existing website.

The process is so simple.

  • First, you submit the URL of your website.
  • Secondly, you redesign the mobile website however you want which is optional
  • And lastly, you go live. It’s that simple

Take a look how the ClickBank website looks in this example

I would say it just doesn’t get any easier than that.

Mobile Social Media:

Well, here you don’t have to do absolutely anything. For just applying Strategies #2 and #3 you or your local business is already on Mobile with Social Media. That’s because all Social Platforms have gone mobile already, which is absolutely brilliant.