6: Getting Followers quickly and safely

You may have the greatest Pinterest Page in the world but without followers you are lost. First of all, let me explain the power that is within a Pinterest Follower.

Once a user is located in front of your Pinterest Board, and that user has not followed it yet, the follow button will look like this:

After they click on the button it will look like this:

The button “Follow Board” has exactly the same purpose that an opt-in form does:

An opt-in form has the purpose of collecting the contact information of as many people as possible, thus creating what is called a “List,” so the administrator of the opt-in form may contact everyone in the “List” by email using an email auto-responder service. This is what is called Email Marketing.

On the other hand, the “Follow” button will give the ability to your friends and visitors to be part of a list as well – a list of people who follow your board.  So the administrator of the Pinterest Board may contact them directly in the “Feed” that the user checks very often, and (in my opinion) more often than their email accounts.

The purpose is the same. Contact or send a message to a list of people that have decided to accept information from the administrator of the opt-in form or Pinterest Board. But there are a lot of very important differences that I really want to point out here.

Opt-in Form vs. Pinterest Following

Reason #1: Easy to Click

  • On an opt-in form, you have to type your name and e-mail into it. Most people don’t like to do that. Do you know how hard is to build a list of 1000 people into your e-mail list?
  • With a Follow button, all you need is to click it and you’re done. You can build a great audience of hundreds of people following your board in a single day 100% free.

Reason #2: Real Intention

  • Opt-in on a form does not say whether people are really interested in your content. They could just be curious and may not care about your emails.
  • The word “Follow” and the action of clicking on it is a real indicator of the intention that a person has; manifesting that he/she truly likes your board as well as your topic.

Reason #3: Real People

  • People entering their names and emails do not guarantee that the emails they are using are real so they can always use a fake email to get the information. They might not use their real email because they do not want to receive your emails.
  • People following your board are already signed into their “personal” Pinterest account. Therefore, they are attached to a real and confirmed email. If they follow your board, that will be a 100% double opt-in confirmation rate right there.

Reason #4: Easy to Read

  • Another thing that has a huge impact on whether people will read email messages you send using your autoresponder service is that they have to sign into their email accounts just for the purpose of checking emails
  • People go to Pinterest for so many reasons – not just for checking messages. And guess what is the first thing they see once they get into their Pinterest account? “Their Personal Feed,” which is where your message is already displayed for them right on top.

Reason #5: Open Rate Doesn’t Exist

  • Great, you have some real people on your email auto-responder list. Let me tell you that in order for them to see your message, they have to click on your email title (which happens to be a small line of text). You have to fight against many other email titles that are also in their inbox (perhaps including spam or advertisements) which is why those emails get so low open rate.
  • With a “follow” the open rate does not exist. The message you post is 100% displayed directly into the Feed section that all of the people who followed your board will see once they open their Pinterest accounts. They don´t have to click on any title in order to see the content of the message. You will compete with other people who are pinning but every pin is opened and separated one after the other. There are more ways to attract views than just using words like in the email title. You can use big images as well. Have you seen an email title with a huge image to attract the eyes of the viewers?

Reason #6: Real Viral Power

  • Finally, after a long process and passing really tough obstacles, a very small amount of people get to check your message. But a smaller amount of them will click on any link or do anything you ask them to do within that message, and almost no one will share it with someone else by email. They don´t really have contacts on their email contact list. Guess where all of their friends are hanging out? Yes, you are right: on Pinterest
  • Once many people see your pin (which will depend on what time you send your pin rather than what time they decide to open your emails, not to mention how many times they check their Pinterest account during the day compared to their email account), they will be able to repin your really cool pin with all of their friends instantly. Not selecting anything, just clicking on a button does it.

Reason #7: 100% Free

  • How much do you pay for a 50,000 subscribers list? $100, $200 every single month? If you check on their services, you even have to call them up if you have a list of more than 25,000 subscribers. If you have to call to a service in order to know the price, just guess how much they will charge you?
  • On Pinterest, you can manage even millions of Followers, and do you know how much you have to pay for it? Absolutely nothing.

Well, there are a lot more reasons to yell out that Pinterest Boards are actually making a great impact on the marketing world, but it all depends on how well you use this outstanding technology. Now I will show you the 3 most effective techniques to get a great amount of real followers quickly and safely.

1. Follow people

What you need to do here is to start following other relevant boards that are actually sharing some great content on their boards. Once they see your boards are filled with really cool, new and relevant images to their boards, they will start following you back.

To do that you just need to go to the top left side corner of the Pinterest website, and type your topic into the search bar:

This technique is extremely simple. What you need to do here is to start liking, repining and following other relevant boards and pinners. And you will see how they will start following you back at any moment.

2. Commenting

Another great thing to do is to comment on other popular pins. A lot of people are looking at those pins and, if you comment on them, they will see you and they will be interested to stop by your Pinterest Page and see what you got.

Comment something really helpful; something that people may be moved to comment back to you or thank you for your great participation. You can use the popular feature of Pinterest to find some popular pins that you can comment on in order to get some attention. Find highly pinned pins and start commenting helpful information.

3. Partnering

A Group Board, also known as a Community Board consists of a specific board where many people became invited members from its creator with the ability to pin to the same board all people at the same time. People may find it difficult to get accepted to be a member of a Community Board, but is not that difficult.

A very important piece of advice is to not try to get invited to whatever community board. You really need to have a purpose in mind, have a defined topic, and have an excellent and high quality Pinterest Page centered on a specific niche, with really nice boards full of pins that your friends in the same niche may like a lot and see you are doing a great job with them.

If you show you know how to pin and also if you have a great place for them to place their pins, they will accept you into their community. Do not go after boards that don’t have any definite purpose in their existence. Pinterest has shut down many group boards with thousands of followers, and that will happen to you if you are a member of that board.

It is like asking a Pinterest expert to administer your board. If your boards are really nice, they know you will keep doing a great job with the community board and they will decide to support you as well with their pinning.

Besides this, if users choose to follow all the boards on one of your contributor’s account (which happens often using the Follow All button) that contributor board gets followed too which means you get to be followed by other people’s efforts and expertise.

This is how I find lots of group boards on Pinterest:

The way you identify a group board is by a small icon image of a group of people located in the top right corner of the board as you see it on the Pinterest Principal Page:

Then you need to follow the board and copy the name of its creator: The way you can find lots of relevant groups is by using the Pinterest Search bar and sorting by boards:

Don’t pay attention to the name, not all are group boards even if they claim to be. You just search through the boards looking for the small group of people icon and go inside:

Go to your Pinterest Boards section, select the board you want it to be a Community board and click on edit Board and type the username of the creator of the group board you just followed, select the unique down option, make sure the invited is in the list and save changes:

Now you just need to wait for the invited to accept. You can just go and repeat this as many times as you want.

Once they have accepted your invitation to pin on your community board, you will see something like this in your community board (the last one will be you):

You can search on Google to find a lot relevant Pinterest boards and invite them as well. Just look what you can find doing this:

There are more than 170 posts like that in just one single forum I found in the top 10 pages of Google.

Conclusion:

Pinterest is extremely easy to manage. It happens that same way with every single thing in life: things are not difficult. You just need to know where everything is and how you can properly use it – that does it.

It is the same  with Pinterest. Now that you know everything that you really need to position your business over Pinterest in the shortest time possible,  you just need to apply it and do it for yourself.

Thanks so much for the time you have dedicated to learning how to get the most advantage out of Pinterest for you and your business. Pinterest has come to stay in the market forever.

Millions and millions of dollars are often invested in Pinterest, and all of it is for both of us. Let’s use it and reach our most precious business goals.

To Your Success,