Lead generation is the practice of soliciting inquiries from potential customers. Building a leads list of your potential customers is key for your local business success. The practice of collecting those local business leads will increase your sales drastically, because the action of a potential customer giving their contact information to be contacted, significantly increases the chances of closing a sale.
Besides that, having a list will give you the option of contacting those potential customers more often, letting them know the great benefits your product or service possess so those potential customers can finally buy your main and even additional products or services.
But having success with this absolutely awesome local marketing technique will depend on the quality of those leads.
For example, if a visitor goes to your website, and fill outs a form to request more information, giving you even a phone number so you can call that visitor back, this is considered a high quality lead, they will be more likely to buy.
On the other hand if you decide to build a list of leads based on a subscription list from another company, you will find yourself in the situation of registering low quality leads that are indirectly interested in your product or services.
As you can see, a High Quality Local Lead is a Lead you collect using your own local marketing tools directly and not by alternate ways. So the quality will be assured by the Lead Generation Techniques you apply.
By “Your Own Local Marketing Tools” we mean the tools you already have learned so far; like your local business website, your local business social accounts, your local business mobile website if you decided to created it separately from your local business website, etc.
Those places are what you can use to generate High Quality Leads. But there is another very important tool you will use in order to connect it all to your local website, or local social accounts or your local mobile website, and that tool would be a Lead Generation Software program.
There are several lead generation tools on the web. Very Powerful tools you can use in order to collect and build your local lead so you can use it however you want to increase your customer’s engagement, productivity and revenue really well.
There are a lot of other services but I strongly advise that you make sure the service is trustworthy and also that is not 100% free. Because those free lead generation services can lead you into big trouble in the future.
Another piece of advice is that you don’t have to waste a lot of money on those local lead generation services on the web. You can do it yourself, you don’t have to waste your money on this part.
You need to do only 1 thing. And that is sending highly targeted traffic to a local lead capture form. Now let me give you some really cool tricks:
Trick #1: You can insert a lead capture form in the home page of your website, that way all traffic your website gets may potentially lead to a lead capture.
Trick #2: You can sponsor a special local deal promotion, you can ask people to fill out their details on a lead capture page you will send them to and advertise that promotion everywhere.
Trick #3: You can sponsor a customer’s personal details update, where you will ask all customers to update all of their personal contact information in exchange for a huge prize which will be randomly delivered to 10 or so participants.
Trick #4: Another cool idea is having a special coupon advertisement, where people have to come to your website, submit their contact information so they can receive that coupon code on their email accounts and then redeem it in under 7 days.
Trick #5: what about creating a special video to show people live about how to use your services, or how other people are using your services. Then you can just have a lead capture page sitting there for them to get access to that content.
There are a lot more brilliant ideas for generating a high quality lead list. But the most important thing to consider is that you should lead people to your personalized local business lead capture process, so your leads can be high quality and directly interested in your own products and services.