Use dynamic content in your text ads. This dynamic text is easy to use and costs nothing. It differentiates your ads from others on SERP (Search Engine Results Page). It helps you get easily discovered. You can create dynamic text in your ads based on the content of your website. You can add one or more dynamic ad for your Google AdWords campaign.
These dynamic ads are easy to maintain, and give better results. It also adds creativity to your ads and helps you improve CTR (Click through Rate) and drive more traffic to your website.