Step 3: Creating your first ad

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The Ad text is the first thing a customer sees when they search for your product/service. Use your Ad to persuade potential customers to visit your website. Try as hard as you can within the Ad text to tell your customer to choose your Ad over that of your competitors.

As google recommends, try to focus all the ads and keywords in an ad group on one product or service.

Ad group name

Here will be a good spot to place the specific name of the products or services you are about to promote.


The best Headlines relate directly to what is searched for. Try to include the product or service you are advertising in the headline. Your headline can be up to twenty-five characters including spaces. Try to convey critical details of the product/service in an offer; for example, the price or a discount

Description Line 1

Add a call to action such as “Order Online” to let customers know what to do when they are on your website. The description lines can be up to 35 characters including spaces.

Description Line 2

The second line of the Ad text should highlight any unique selling point that can distinguish you from your competitors. Remember, your customers will choose you instead of your competitors based on the benefits that your Ads are selling.

Try to add the following:

  • Delivery Details
  • Limited offers
  • Customer Support Details


Display URL

The displayed URL should be the Site address of your homepage. If you have room; try adding an extension to the URL to describe your product further. Example;  Remember that your display URL can be up to 35 characters in length.

Landing Page

The target URL is the page address in your website a visitor is directed to when they click on the Ad. On your site, locate the page that shows the information about the product or service that you offer on the Ad.

Copy the page’s address and use it as the destination URL. If visitors do not immediately see what they are searching for, they are more likely to leave your website.