Step 4: Creating your first keyword list

By the way, if you refresh your page and got a red warning it is because you have not set up your billing yet, so don’t worry about it right now. Your Keywords are the words and phrases that will trigger your Ads to customers when they are looking for products or services online. If your keywords are relevant to the Ads, chances are high that you will get more clicks and more sales. Ensure that every keyword and phrase is relevant to the Ad you have written. Imagine what you would look for when searching for your product/service on Google’s Search Engine. One-word keywords are likely to be general.

You are better off using two or three words on the keyword. Include regular variations, single and plural variations, synonyms or product and brand names. Try adding ten to twenty keywords to get you started. You can even use your own web page you are trying to advertise in order to come up with more relevant ideas. That way your keywords are 100% relevant to the content of your webpage.

You can also use the Keyword Planner provided by Google AdWords itself.

Here you will be able to come up with a lot of keyword ideas, too.

Importance of Knowing How People Search

The bottom line for any internet business is allowing people to know the exact thing they are searching. An extension of giving them what they need in the real world. AdWords keywords give you the opportunity to find out what people want.

  • You know the number of people expressing their desires and interests online
  • You know the number of persons searching for an individual product/service
  • Armed with this type of information; you can now approximate the target market.

 Coming Up With Keywords

Start off by writing down all of the phrases you can come up with. The keywords should relate to your products or services. Do not exclude anything for any reason. However, avoid using general keywords, vague keywords or keywords that have dual meaning.

Again, don’t stop trying to identify phrases your prospects would never search for, because they don’t know your business as well as you do. You could miss out on the exact keywords most people would search.

Follow these procedures to create a gross keyword list:

  • Word stemming (espresso, nespresso)
  • Use both singulars and plurals (Packet, Packets)
  • Discover synonyms (Cake Maker, Cake Mixer)
  • Figure-Out the most common misspellings (Express, Espress)
  • Find-out different punctuation (Press machine. Press-machine)

Think about particular problems that are likely to appear related to your business. Use these as keywords (Cake Mixer repair).