Now it’s time for you to get to know the powerful marketing weapons LinkedIn has to offer to your business. There are 5 weapons I want you to pay attention to the most. Those 5 are products & services area, groups, recommendations, connections, and advertising.
There are 2 different scenarios on LinkedIn for your business that you may use. The first scenario will be your LinkedIn Personal Profile, and the second scenario will be the LinkedIn Company Page. I will cover both of them in this step.
Products & Services Section (Company Page Marketing Tool):
On your Company Page, LinkedIn gives you the opportunity to create an extremely powerful Products & Services area where you can detail the core products and services your Company offers to the audience.
The first thing you will do is to click on the “Get started” button you will see in your brand new Products area…
Groups (Personal Profile Marketing Tool):
LinkedIn Groups are another fantastic method of expanding your reach, getting your brand more well-known and promoting your business. There are millions of LinkedIn groups, so the possibilities are nearly endless as to what ones you should join or what kind you may wish to create.
Businesses should seek out the professional groups that can help them to perfect their craft, as well as look for those groups where your business expertise can help mentor and guide.
Doing these things will help you to be seen as an expert in your field, as well as being willing to aid others, rather than conceited and unreachable.
Recommendations (Company Page Marketing Tool):
In my opinion, LinkedIn has prepared every single thing you need for your business to succeed in the online marketing world.
LinkedIn has develop something amazing called recommendations. In the marketing world, it is widely known that “Recommendation” and “Testimonials” are 2 of the strongest “calls to action” for people to make the decision to buy.
Social media is considered “Word of mouth on digital steroids.” People use social networks to share what they think about everything – this includes products and services.
You are able to send a message to any one of your connections on LinkedIn, and then directly ask them to take a look at your product or services and write a unique and honest review about it. This is just amazing.
Connections (Personal Profile Page Marketing Tool):
Connecting with people on LinkedIn is one of the greatest marketing tools you can use to communicate with a lot of potential customers and clients, extremely targeted to your market.
You are able to connect with the people you already have in any of your email accounts and invite them to join LinkedIn, if they don’t already have an account, and connect with you. And you are able to connect with people by using the search bar and even picking geographic locations.
You will be able to connect with people, follow companies, and join groups all with just a simple click of your mouse.
Advertising (Personal Profile & Company Page Marketing Tool):
Something that can shock you about LinkedIn is that it has an amazing advertising platform to advertise anything you want. This is absolutely fantastic.
You are able to advertise your Personal Profile to the specific audience of your choice. You are able to even advertise your Company Page as well as any other URL or website of your Choice, this is just fantastic.
Remember we are talking about serious professionals, committed to succeed, supported by an advertising platform that will guarantee you can reach your ideal customers and clients.
Awesome! We are done with step 5, now let’s get the most out of posting.